With Social Media Networks such as Facebook, Twitter and LinkedIn becoming more and more popular the importance of utilising them as part of a small business’ marketing and advertising plan can’t be emphasised enough.
To give you some idea as to the potential marketing out there:
• Facebook has over 500 million unique users
• More than 50 million Twitter users
• Roughly 85 million members with LinkedIn
So – whether you are a B2B company or a B2C firm there are a huge number of people that could potentially be targeted through Social Media Networks.
If you own a business – whether online or offline it is essential to have a good social media marketing strategy in place, whether building strong relationships with businesses and customers or even raising brand awareness.
Consumers are becoming more and more savvy with regards to aggressive email and PPC sales and marketing techniques and many are turned off by this approach. Utilising social media interactions is certainly advantageous to many companies as it encourages consumers to interact directly with the business. This also keeps the business transparent and honest with their customers, helping to develop trust and respect from customers and potential customers.
But how can a small business develop a comprehensive, workable social media strategy?
Research social media and how you can use it as part of your marketing campaigns. For example, Facebook offers PPC advertising opportunities as well as the ability to create business groups and pages. However,
what works for one company doesn’t always work for another. Why not look into how other businesses in the same market are utilising the likes of Facebook and Twitter – you may be able to pick-up a few tips.
It’s always important to plan your social media marketing strategy – without a decent plan then there is a good chance of failure.
A small business is always in a better position if it plans and strategises correctly. Setting out your firm’s long-term goals, as well as shorter and medium-term ones, will help outline your aims and objectives, as well
as giving you a clearer route to follow.
Target the right customer base
Targeting the right “demographic” is something that all marketeers and business owners hear all to often. However, no matter what the so-called gurus say – setting the right kind of demographic is essential.
The majority of established small businesses will have already identified their customer-base and where they might be. The types of social media networks your company joins is largely dependent on the type of business you carry-out and the type of customers you are after. For example, if you are a business-2-business company then it’s common-sense to look at joining LinkedIn or Xing, however, if you specialise in business-2-consumer then it makes perfect sense to be joining Facebook and Twitter. Only you can make that decision – with the right kind of customer knowledge and social media marketing understanding will you be able to do this though.
There are of course a number of other areas to take into consideration when looking at social media advertising and marketing but these main points are certainly good areas to start.